What Are the Top Digital Transformation Trends in 2022?

Digital transformation (DX) has been a rising trend within IT for years now. This year, in 2022, it’s going to play a larger part in enterprise planning as a whole. Enterprises that take on digital transformation have great results, especially when it comes to productivity and efficiency. Operating costs have also decreased considerably and other benefits come along with it as well.

The trends expected to manifest in 2022 won’t require enterprises to overhaul their digital transformation strategies. However, it should still play a role in how those strategies are formed. Recent challenges to these areas have catalyzed growth that will make an impact on digital transformation perspectives.

Here are the top digital transformation trends of 2022:

Agility Will Be More Important

There are many threats online, but when it comes to ransomware attacks, they’ve become more intense than ever. When circumstances are dire, agility has become a clear key to unlocking survival.

This isn’t really about figuring out the likelihood of a security incident. It’s more about being prepared if anything happens. There’s a lot of effort that should go into being ready for a wide range of possibilities. The best way for all bases to be covered is for all the stakeholders to come together.

The Customer Experience Will Rely More Heavily On Data

Digital transformation was escalated by the pandemic in a number of ways. One of these is the overall approach to the customer experience. After all, there is no risk of exposure or breaking social distancing rules if everything’s done digitally.

E-commerce, social media, and other channels of digital marketing rose to a whole new level over the past few years. Availability wasn’t the only aspect of it, however: customers wanted their digital experience to have a semblance of the face-to-face personalized experience they were used to.

This is why a clear omnichannel strategy and a comprehensive look into customer data will go a long way.

Prescriptive Guidance Courtesy of Automation

Over the last ten years alone, analytics powered so many advancements. It manages:

• What happened
• The reason why
• What could happen later on

Combining all of that with automation will allow for going beyond past analytics (descriptive and predictive) in order to reach prescriptive guidance. It can alert customer service representatives of the need to contact disgruntled customers before they call, effectively being ahead of the curb.

Retail managers get a particular boost from this. Instead of figuring out inventory replenishment when things are already sold out, they can optimize beforehand. Aside from sales data, they’ll be able to take into account external market trends, competing promotional campaigns, and purchasing patterns of items. Sales leaders will also be able to address revenue pipeline coverage dips from upstream activities. That means they can achieve that prior to the quarter’s end, saving quite a bit of time.

On the other hand, traditional analytics only afford a snapshot of the present. Anything to do with the future will end up being guesswork.

Final Thoughts on Digital Transformation

Digital transformation (DT) has been a growing trend over the years, but the pandemic gave it renewed importance. Taking the DT trends into account for a 2022 strategy will go a long way. Some of the top ones include the customer experience being more reliant on data, automation helping prescriptive guidance, and agility being more important.

Need support with the digital transformation of your business? Reach out to Magnolia Finance Company! We’re leaders in business communication and trusted advisors for digital transformation, customer experience, cloud technology and so much more.